McGill Athletics and Recreation is donating to Soles4Souls Montreal for April 2012

Soles4Souls Canada is proud to announce that the McGill Athletics and Recreation with their Reuse, Resole, Rerun has joined forces with Soles4Souls Montreal in April 2012.

When it comes to the environment, small initiatives can make a big impact – especially if everyone does their part. That’s exactly what McGill Athletics and Recreation had in mind when it teamed up with a group of McGill students from an environmental management class to implement a shoe recycling initiative. Working on the premise that most athletes have a supply of worn or outdated athletic shoes sitting in their closet, the idea was to stop these shoes from finding their way into a landfill.

The Reuse, Resole, Rerun program collects unwanted athletics shoes from the McGill community and local athletic groups and helps them find a new life somewhere else.

The campaign is ongoing with special “blue boxes” tailored to accept gently used and worn out shoes. The receptacles can be found at the McGill Sports Centre and are easily accessible to all gym users. “We think it’s cool that a school project has translated into a new initiative,” said April Lecato, a third-year Arts student with a major in Environmental Science.

“When it comes to the environment, people talk a good game, but this program actually has a chance to make a difference.”

For more information contact:

Jill Barker Manager, Marketing and Communications Athletics and Recreation
McGill University www.mcgill.ca/athletics
m.athletics.mcgill.ca  (mobile website)
514-398-7000 ext: 01638 514-220-4352 (cell)